In the News

Healthier Plant-Based Meat Is On The Rise

Some experts argue that consumers are becoming increasingly focused on both the health and taste of plant-based foods. As such, there’s a new wave of companies offering much healthier plant-based products containing only whole ingredients we can pronounce and recognize. These companies argue that plant-based foods can be both nutritious and delicious – and are out to prove it.


Big Idea Ventures talks future proteins: From clean meat to bio-fermentation and plant-based

Big Idea Ventures is welcoming a second cohort of start-ups to its New Protein Fund accelerator. From cellular agriculture, to bio-fermentation and plant-based innovation, Managing Partner Andrew Ive shares his thoughts on building a more sustainable food system.


Founder Stories: Jason Rosenbaum and Hailey Swartz, Co-Founders of Actual Veggies

“If an individual eliminates meat from their diet they probably won’t make a major global impact, but Actual Veggies will change the world when millions of people eat your burgers.”
That’s what an investor told Jason Rosenbaum and Hailey Swartz, Co-Founders of Actual Veggies, about the company’s mission: to make burgers with fresh veggies that are large, filling, and colorful, because natural is beautiful.


Delicious chef crafted fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them!

Actual Veggies' mission is to provide vegans, flexitarians, and carnivores alike, healthy, satisfying, environmentally friendly and delicious meal options. We do not use unnatural scientific methods to taste like substitute meat. Instead, we offer consumers a unique option to skip the frozen section of thin, mostly unappetizing veggie burgers, and processed plant-based offerings.


Best Startups Founded in
New York in 2020

This article showcases Startup Pill’s top picks for the best New York based startups. These startups are taking a variety of approaches to innovating inside of New York and around the world. They are all exceptional startups well worth a follow.


4 start-ups to watch from Big Idea Ventures

Cell-based meat companies Biftek, Novel Farms, and Orbillion Bio, and plant-based Actual Veggies are part of the second New York cohort of the accelerator and alternative protein fund


Looking for Plant-Based Burgers Made from Actual Veggies?

It’s time for another GreenGut Weekly Find! This week’s highlight: Actual Veggies, an NYC-based brand making its mark on the plant-based burger space with products made from — actual veggies.


This Adorable Pop-Up Grocer In Brooklyn Is Serving Up Guilt-Free Food For A Limited Time Only

Forget the treacherous lines, busy aisles, and frustration spent at your local grocery store as those are things of the past! This innovative pop-up grocer is sure to make grocery shopping fun as you can explore creative consumer brands like never before.


Actual veggies: learnings
from a fast start

Hi I am Hailey, the president and co- founder of Actual Veggies. We make burgers with fresh veggies that are large, filling and colorful. Our burgers are made for people who not only want to eat plant- based, but want foods made with only natural and whole ingredients- the veggie celebrators of the world.


Actual Veggies, a New York-based startup, marked its official debut on QVC earlier this year.

 The brand offers thick-cut patties formulated with whole beans and vibrant vegetables. Founders Jason Rosenbaum and Hailey Swartz learned in late November the brand had been accepted by the network and scrambled to expand production for an early January appearance


10 Ridiculously Easy Ways to
Eat More Veggies

The health benefits of eating vegetables has been examined by more peer-reviewed studies and analysis than any other food. Eating a variety of vegetables each week has been linked to a significantly lowered risk of high blood pressure, heart disease and stroke, digestive problems, type 2 diabetes and elevated blood sugar, vision troubles, cognitive decline, and some types of cancer.


Founder Spotlight: Hailey Swartz (Actual Veggies)

What led you to where you are today?I've worked for large corporations for 12 years. Most recently, I was at Alibaba helping small businesses take their concept from idea to market. I was inspired by the energy and enthusiasm of these entrepreneurs in bringing something new to the world and wanted to do the same myself. 


People love us

“Bold New Business of 2020”

- The New York Times

“Real Veggies On The Inside... And They Are So Good”

LA- Kerstin Lindquist, QVC

I'm deeply in love with these burgers. Burgers are totally oil free, wholesome deliciousness with no weird ingredients.

- Actual Customer

"This is hands down the best veggie burger I’ve ever eaten. "

- Actual Customer


If you are from the media, please feel free to contact our PR team at